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Tulum 101

tulum-101
2 snapshots · latest May 5, 2026
Pioneer

Tulum 101 is tiny (50 establishments) but the highest-sophistication zone in the dataset — score 83.5. KUNE TULUM, 101 Park, and Humana driving review velocity. A curated luxury micro-zone, not a volume play.

51.7
Composition score
50
Establishments
10% first-wave
1.96%
Closure rate
1 permanent
Pioneer
Emerging
Developing
Established
Largely unbuilt or local-serving. Highest upside, longest hold.

This zone's trajectory

The strongest historical comparable in our dataset. When the matched snapshot is older, the comparable's path projects Tulum 101's likely direction.

Trajectory match · 99.5% similar
Tulum 101 todayRegion 15 today
Tulum 101 todaycomp 51.7
Region 15 · May 2026comp 60.6

What this means for you

How Tulum 101's current state translates into a position for each stakeholder. Decision anchors grounded in the zone's data + Tulum market context — not financial advice.

Buyer
Boutique micro-zone. Limited inventory, premium positioning. Suitable for differentiated lifestyle/income — not for commoditized investment.
Developer
Saturated supply at top quality. New entry must clear the 83.5 sophistication bar to fit. Avoid generic product.
Investor
Niche concentration play. Small denominator means single-asset risk; diversify across other zones for portfolio exposure.
Operator
High bar for entry. 83.5 sophistication score means competitors are already at peak quality. Differentiate on signature/named-talent rather than category.

What's here

36
Hospitality
5
Other
5
Wellness & Retreat
2
Real Estate & Development
1
Services & Professional
1
Food & Beverage

Churn & closures

What's exiting the zone, and the rate at which capital is rotating out — the inverse signal of new openings.

Churn signal
1.96%
permanent closure rate
1
permanent
0
temporary
What's exiting
Real Estate & Development
1
Recent closures
PERMGran TulumReal Estate & Development

Velocity

+0.33
Composition / 30d
+2.19
Sophistication / 30d
-0.70
Review accel.
+4.01
Net openings / 30d
Methodology & detail↓ expand

Score breakdown

Sophistication30%
83.5
Weighted establishment-tier score. Yoga and galleries score high; banks and gas stations score low.
Diversity25%
35.4
Shannon index across category mix. High = balanced; low = monoculture.
Density20%
54.5
Establishments per km², log-scaled. Captures urban concentration.
Review depth25%
27.7
Avg reviews per establishment, log-scaled. Proxy for market attention. Becomes review velocity once we have multiple snapshots.

Composition fingerprint

Hospitality
72.0%
Wellness & Retreat
10.0%
Other
10.0%
Real Estate & Development
4.0%
Food & Beverage
2.0%
Services & Professional
2.0%

Cohorts by month of arrival

Cohort
Count
Mean rating
Mean reviews
First-wave
Mean tier
2025-07
8
4.70
25
13%
2.50
2026-05
42
4.55
29
10%
3.50