Region 10

region-10

2 snapshots · latest May 5, 2026

Emerging

Region 10 is small (122 establishments) and moderately volatile (2.4% churn). Short-stay rental closures (ALDEA JABIN, Ámbar Apartments, CASA LUVA) signal the discount-vacation-rental market is consolidating here too.

55.9

Composition score

122

Establishments

12% first-wave

2.40%

Closure rate

3 permanent

Pioneer

Emerging

Developing

Established

First-wave establishments arriving. Inflection window 12–24 months.

This zone's trajectory

The strongest historical comparable in our dataset. When the matched snapshot is older, the comparable's path projects Region 10's likely direction.

Trajectory match · 99.4% similar

Region 10 today≈Region 12 today

Region 10 todaycomp 55.9

Region 12 · May 2026comp 59.7

What this means for you

How Region 10's current state translates into a position for each stakeholder. Decision anchors grounded in the zone's data + Tulum market context — not financial advice.

Buyer

Speculative emerging — small comp set. Trajectory match is Region 12 today, which is itself emerging. Treat as 18-24 month thesis.

Operator

Vacation rental saturation visible. Differentiation required — generic apartment-style competing with oversupplied Tulum-wide short-stay market.

Developer

Sparse territory. Land cheap but absorption uncertain — confirm pre-sales before commit.

What's here

Hospitality

Other

Real Estate & Development

Food & Beverage

Wellness & Retreat

Services & Professional

Churn & closures

What's exiting the zone, and the rate at which capital is rotating out — the inverse signal of new openings.

Churn signal

2.40%

permanent closure rate

permanent

temporary

What's exiting

Hospitality

Real Estate & Development

Recent closures

PERMALDEA JABIN TulumReal Estate & Development

TEMPÁmbar Apartments TulumReal Estate & Development

TEMPCASA LUVAHospitality

TEMPLoft 314 eHospitality

TEMPTaller de motos los amigosServices & Professional

PERMHanu nui studioHospitality

PERMCasa Chukum ChicHospitality

TEMPCASA GRESS JUNGLE HOUSEOther

Velocity

+0.14

Composition / 30d

+0.60

Sophistication / 30d

-0.21

Review accel.

+5.76

Net openings / 30d

Phase history

Emerging → Developing5/5/2026

Methodology & detail↓ expand

Score breakdown

Sophistication30%

73.2

Weighted establishment-tier score. Yoga and galleries score high; banks and gas stations score low.

Diversity25%

51.1

Shannon index across category mix. High = balanced; low = monoculture.

Density20%

61.2

Establishments per km², log-scaled. Captures urban concentration.

Review depth25%

35.7

Avg reviews per establishment, log-scaled. Proxy for market attention. Becomes review velocity once we have multiple snapshots.

Composition fingerprint

Hospitality

54.1%

Other

20.5%

Real Estate & Development

9.0%

Wellness & Retreat

4.9%

Food & Beverage

4.9%

Services & Professional

4.1%

Cowork & Creative

0.8%

Health & Fitness

0.8%

Retail & Shopping

0.8%

All trajectory matches

Cohorts by month of arrival

Cohort

Count

Mean rating

Mean reviews

First-wave

Mean tier

2025-07

4.40

12%

2.68

2026-05

4.07

11%

3.16