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Parque del Jaguar

parque-del-jaguar
2 snapshots · latest May 5, 2026
Developing

Parque del Jaguar is developing fast — 452 establishments adjacent to the Tulum National Park / archaeological zone, sophistication 72.2 with density still climbing. Closures are tourist-experiential: Coconut Experience, Common Ground, Museo Frida Kahlo by Woman Experience. The "Tulum experience" wave is aging out as the market matures past novelty.

70.8
Composition score
452
Establishments
10% first-wave
3.83%
Closure rate
18 permanent
Pioneer
Emerging
Developing
Established
Sophistication and density elevated. Repricing visible.

This zone's trajectory

The strongest historical comparable in our dataset. When the matched snapshot is older, the comparable's path projects Parque del Jaguar's likely direction.

Trajectory match · 98.9% similar
Parque del Jaguar todayLa Veleta today
Parque del Jaguar todaycomp 70.8
La Veleta · May 2026comp 73.1

What this means for you

How Parque del Jaguar's current state translates into a position for each stakeholder. Decision anchors grounded in the zone's data + Tulum market context — not financial advice.

Operator
Beach-adjacent + park-proximity hospitality has headroom. Experiential novelty venues (Coconut Experience, Common Ground) are dying; substantive concepts — real cuisine, real wellness, real cultural — survive.
Buyer
Discount-vs-fundamentals window narrowing. Sophistication catching up to listing prices. Decide on identified properties within 6-12 months or move to Region 15.
Developer
Last-window acquisition zone. Land thinning, prices tracking sophistication. Differentiate on archaeological-zone proximity or wait for the next wave.
Investor
Yield + appreciation play. Cap rates compressing but demand robust given park access. Underwrite at conservative occupancy (40-45% Tulum average).

What's here

187
Hospitality
102
Food & Beverage
52
Other
24
Real Estate & Development
19
Retail & Shopping
19
Services & Professional

Churn & closures

What's exiting the zone, and the rate at which capital is rotating out — the inverse signal of new openings.

Churn signal
3.83%
permanent closure rate
18
permanent
9
temporary
What's exiting
Food & Beverage
5
Services & Professional
4
Wellness & Retreat
3
Recent closures
PERMThe Coconut ExperienceFood & Beverage
TEMPCommon Ground Playa TulumFood & Beverage
TEMPPaladares TulumFood & Beverage
PERMClub Botanero TulumFood & Beverage
PERMMuseo Frida Kahlo by Woman Experience TulumArt & Culture
TEMPBerna TulumFood & Beverage
PERMHertzServices & Professional
PERMTulum Bike Adventure DayServices & Professional

Velocity

+0.43
Composition / 30d
+0.37
Sophistication / 30d
+1.27
Review accel.
+18.37
Net openings / 30d
Methodology & detail↓ expand

Score breakdown

Sophistication30%
72.2
Weighted establishment-tier score. Yoga and galleries score high; banks and gas stations score low.
Diversity25%
63.9
Shannon index across category mix. High = balanced; low = monoculture.
Density20%
55.2
Establishments per km², log-scaled. Captures urban concentration.
Review depth25%
88.5
Avg reviews per establishment, log-scaled. Proxy for market attention. Becomes review velocity once we have multiple snapshots.

Composition fingerprint

Hospitality
41.4%
Food & Beverage
22.6%
Other
11.5%
Real Estate & Development
5.3%
Retail & Shopping
4.2%
Services & Professional
4.2%
Wellness & Retreat
3.3%
Art & Culture
3.1%
Health & Fitness
2.4%
Cowork & Creative
1.5%
Spiritual & Ceremonial
0.2%
Public & Institutional
0.2%

Cohorts by month of arrival

Cohort
Count
Mean rating
Mean reviews
First-wave
Mean tier
2025-07
246
4.26
248
9%
2.74
2026-05
206
4.41
2475
11%
3.07